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The motion behind the metrics — every project below moved a real number.
DTC skincare
Rebuilt the creative testing engine and consolidated spend around three hero angles.
ROAS, up from 5.2x
Subscription coffee
Reworked onboarding offers and lifecycle creative to lift lifetime value without touching acquisition budget.
Subscriber LTV
Home & interiors
Launched a net-new paid social program that hit profitable ROAS inside the first 60 days.
First-order ROAS
DTC lifestyle
Rebuilt the growth system and turned scattered marketing data into a clear path to scale.
Blended ROAS, up from 3.1x
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